Do you need software that allows you to automate emails without too much hassle? If yes, then Encharge may be the best option for you. Encharge is an email marketing automation platform made specifically for SaaS (Software as a Service) companies. It allows you to send emails based on the activity of people on your website. In this Encharge review, you’ll see how it works and if it’s the right one for you.
What is Encharge?
Encharge allows you to draft and send emails based on your activity stream. This activity stream is derived from what users are doing inside of your business. That means you can customize your emails to every person who visits your website and avails of your services.
With Encharge, you can go beyond emails in engaging audiences, converting leads, and earning more money. You can nurture your leads to increase the chances of signing up and availing themselves of your products or services. You can even convert trial users with behavior-based emails and automate sales tasks.
In addition to the great features of Encharge, which this article will cover later, this platform also paves the way for user segmentation. Encharge doesn’t believe in creating lists for contacts because they say that it’s too stiff for businesses.
Instead, they bring user data, your product, and your marketing strategy into the equation to create user segments. These segments are based on page views, product behavior, email activities, feature use, and data attributes. You can then send customized batch emails to the segments produced by Encharge.
Once you sign up for an account in Encharge, you’ll be redirected to your main workspace. Here you can take advantage of the Flow Builder feature. This feature allows you to create a pathway or journey for your users. With this, you can create a more immersive experience for your visitors and customers.
Log in to your account and select the Flow Builder option to take advantage of the Flow Builder. It has only three steps: Trigger, Filter (optional), and Action. You need to drag and drop to customize the email sequence and impose an action from your users.
If you’re saving time, you can use the templates available within Encharge.
Another great thing about Encharge is the Integration feature. If you have customers or audiences from other platforms, you can transport them to Encharge for more inclusive management. For instance, if you have customers from Facebook, you can transport their data to Encharge and develop a targeted email to each one of them.
Aside from Facebook, you can also integrate Encharge with other platforms. These include Hubspot, Calendly, Typeform, Slack, Mailchimp, Pabbly, Google Analytics, ThriveCart, and many more. This feature also allows a more centralized organization of data which Encharge will then segment.
Email Editor and Personalization
An email marketing strategy won’t be effective without action from your audience. To ensure that your audience would subscribe to your business and avail of your services, you can use the email editor and personalization of Encharge. You can generate leads, convert them to sales, and earn more profit using Engage.
In addition to the templates provided by Encharge, you can also customize the design of the email. You can also note how your users behave on your website and generate an email from that data alone.
Encharge has two pricing plans, namely Growth and Premium. However, the pricing depends on the number of subscribers that you have. The Growth Plan has most features like unlimited emails and broadcasts, flow builder, user segmentation, Integrations, and many more.
On the other hand, features such as segment and salesforce integrations, event-based segments, transactional emails, and free migration are only available in the Premium plan.
The lowest price possible is $49.00/month for the Growth Plan and $59.00/month for the Premium plan if you have less than 2000 followers. If you have 2,001 to 5000 subscribers, the prices increase to $99.00/month and $119.00/month for Growth and Premium Plans, respectively.
As your number of subscribers increases, the prices also increase to accommodate the storage in your account.
Encharge Final Verdict
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