Are you tired of scraping the internet for an easy-to-use email marketing software? Well, here’s EmailOctopus, a simple email marketing software for your business. In this EmailOctopus review, you’ll see how this tool works, its features, and if it’s right for you.
What is EmailOctopus?
EmailOctopus is a simple and affordable email marketing software for your subscribers’ list. This tool allows you to build your email list, segment them, automate sending emails to them, and gather insights on how your emails worked for them.
One of the best things about EmailOctopus is its affordability. It offers a free plan that allows you to send up to 10,000 emails per month to 2,500 subscribers. When you need more emails for a higher number of subscribers, you can be assured that EmailOctopus won’t charge you a ridiculous amount of money.
In fact, its price is way lower compared to its competitors like MailChimp and ConvertKit. EmailOctopus’ pricing depends on the number of subscribers, while other competitors will charge you a much higher value with the same number of subscribers and emails.
In addition, the user interface is very simple, and the software is comprehensible. You won’t ever scratch your head building landing pages and email campaigns for your subscribers.
EmailOctopus has a lot of features on top of automated email campaigns. Here are some of the best EmailOctopus features.
The main feature of EmailOctopus revolves around building an email list. You can create a list and see the number of subscribers under that list.
When you hover to the fields tab, you can add, edit, or remove custom fields based on your preference. This tab will help you gather more data and insight about your subscribers.
On the other hand, the segments tab helps you categorise your subscriber’s list. You also have the option to import your email list from another source or to export it to another location. Lastly, the double opt-in gives the customers double the options to be a subscriber.
EmailOctopus also gives you the option to create a landing page or a form. With the landing page builder, you have five different templates to choose from. These templates are more than enough for your subscribers’ list.
The process of editing these landing pages is relatively easy as well. With its drag and drop builder, you can edit a particular landing page’s headers, titles, colour, texts, and images. You can also drop some elements and edit the paddings and margins of your landing page.
The Campaigns feature is where things get more interesting. In this one, you have the option to go for regular campaigns like newsletters or the automated ones that send automated email messages to your subscribers.
All you need to do is enter the message on the field, select the automation workflow, workflow lists, subjects, preview texts, and the to-and-fro names and email addresses. You also have the power when you can send it, like immediately or after a certain number of days.
You’ll then select the type of email that you can use. It can either be plain or something with a layout. It’d be great if it stands out and it’s something that resonates with your brand. You can then customise it by inserting your logo, images, colours, and content. The last step is to save it and then send it.
Lastly, the Reports will give you an insight into how your campaigns are doing. It would tell you how many are opened, clicked, bounced, and how many of your subscribers unsubscribed.
The Reports feature is important for getting analytics about your email campaign, but it would also give you an idea of what types of emails are getting more conversions. You can then tailor your marketing strategy based on this data.
EmailOctopus has two pricing plans – Free and Pro. The Free plan allows you to send up to 10,000 emails to a maximum number of 2,500 subscribers per month. The only downside with this plan is the EmailOctopus branding that will appear on your campaigns. Nevertheless, it has the Reports feature for up to 30 days, and it comes with basic technical support.
When your subscribers go beyond 5000, you’ll need to upgrade to the Pro plan at $24.00/month. With this plan, you can send up to 50,000 emails to a baseline number of 5,000 subscribers. The price increases if the number of subscribers also increases.
The Pro plan allows you to remove the EmailOctopus branding from your campaigns and gain complete control of the email design. The Reports feature is also available forever, and you’ll have access to premium tech support.
EmailOctopus Final Verdict
Overall, EmailOctopus is a good app, especially if you’re on a budget and looking for easy-to-use email marketing software. It also works well for beginners who have startup businesses. After all, EmailOctopus has all the features you’ll ever need from an email marketing software.
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